Data-Driven Growth Experts for Marketplaces:

Adwords, CRO, SEO, Analytics

We Measure, We Optimize, You Enjoy.
+ 300% and more increase in revenue is nothing extraordinary.
We eliminate the “luck factor”.

Cool Story BRO?
Online marketing is supposed to increase your sales.

As you optimize, you are supposed to get better margins.

No luck with it?
LET US TAKE A LOOK

What We Do

digital consulting

strategy

digital experiences

data analysis

Pay-per-Click Consulting

Adwords Optimization

Paid Channels Management

Facebook & Instagram Ads

CRO Consultancy

Analytics Consultancy

Technical SEO Consultancy

Marketplace: Benefit & Challenges

What is a marketplace?

Marketplace is a platform where products or services from different vendors or providers are aggregated. 

It provides an infrastructure for the commerce making it easier for both sellers and buyers.

Why is a marketplace different than an e-commerce platform?

E-commerce platforms are usually operated by one vendor, where marketplaces aggregate multiple sellers in one platform.

What are some examples of marketplaces?

Ebay

Amazon

Airbnb

Uber

Etsy

Alibaba

Flipcart

Rakuten

Themeforest

Just Eat

Fiverr

Udemy

What are some of the benefits of being on a marketplace for vendors?

  • Reach to an existing customer base
  • Establish trust (through reviews and the platform’s name)
  • Eliminate the technical hurdles and costs, thus start quickly

What are the benefits of being on a marketplace for buyers?

  • Discover new products easily
  • Compare prices & specs
  • Trustworthy by default
  • Less time-consuming

What are the benefits of owning a marketplace?

  • Less “commerce operation”
  • No sourcing and supply chain management
  • Once reached the critical mass, hard to take down
  • Less end-user contact

What types of marketplaces are there?

  • Price Comparison
  • Product/Service Aggregation with Redirection
  • Product/Service Aggregation with Shopping Cart

What are some revenue models for marketplaces?

  • CPA: Cost per Acquisition
  • CPC: Cost per Click (Redirection)
  • 3rd-Party Affiliate
  • Boosting the product/service
  • Promoting to the existing customer base (newsletter/social media/blog post/banner)

Business Challenges: Why attractive & Why difficult?

  • Chicken-egg problem: Need to satisfy supply and demand side
  • Once established very hard to stop
  • Technically challenging
  • Not using own data for services and products, less control over content

What are some technical challenges?

  • All ecommerce challenges+
  • Real-time inventory
  • Connecting to multiple systems with different API’s or XML/CSV files
  • Category matching
  • Attribute matching

Markeplace SEO/SEM Challenges

  • All ecommerce challenges+
  • Duplicate content (3rd-party-content)
  • Number of products per category/brand/filter -> instability in indexation and campaign management
  • Landing Page quality 
  • Google CPC vs Platform CPC/Commision
  • User experience flaws due to mismatching -> Bounce rate, time on site
  • Sorting algorithm

How to jumpstart?

Some options for jumpstarting a product marketplace:

  • Woocommerce
  • Magento
  • Nopcommerce
  • Custom code

Some options for jumpstarting a service marketplace:

  • Sharetribe
  • Cocoric0
  • Arcadier
  • Custom code

Have other questions in mind?

Reach us out!

Some References & Clients

Schedule a free 30 minutes call

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    • Adwords Audit
    • Technical SEO Audit
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